Tips for Educators:
Dealing with Picky Parents
  • Make the most of a new generation of parents who are picky about their children's education. Children of parents who make proactive choices perform better in school. If you have many parents like this knocking at your door, that's a good sign.
  • We tell parents to be firm in asking questions to get needed information, to be polite, to listen well to what you have to say, and to be genuine about their child and family needs. You might find the same guidelines useful from your perspective, too!:
    • Be polite in your interpersonal interactions, even when parents are not
    • Be genuine about what your school does and does not offer children and families
    • Be firm about your own school's rules, requirements, and customs that are part and parcel of your school culture and unlikely to change
    • Listen well — you might learn something, either about other schools or about children and families considering your school, that will help you improve your school
  • Few schools can meet the needs of all children. When a parent asks you about a child need that your school does not meet as well as you would like, be able to describe any changes your school plans to make. Even if you do not know exactly how your school will change, communicating a specific timeframe when you will address the problem helps parents make wise choices.
  • No school is perfect, but Great Schools are always improving in ways that count most. When a parent asks you about a quality element that is a weakness of your school, be able to describe any changes your school plans to make. Even if you do not know exactly how your school will change, communicating a specific timeframe when you will address the problem helps parents make wise choices (and helps you get going to solve the problem).

Help parents make the most of their children's education and life success!


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